25 Waterloo

In the heart of

Downtown Guelph

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Our Story

25 Waterloo Avenue is located downtown Guelph, Ontario and is home to five organizations committed to making people and businesses better. We’re a hub that drives conversation, innovation, creative solutions and intelligent energy.


Our People


Juice Inc.

For well more than a decade, Juice Inc. has been changing the way businesses operate through training in employee engagement, conversation, innovation and leadership.

By focusing on creating “intelligent energy” in the workplace, Juice Inc. has helped countless organizations create refreshing cultures where it feels good to work, and is easier to get results.


Dialectic creates immersive e-learning, organizational change and customer engagement experiences – powered by science and smart multimedia design – to solve business problems and elevate performance. We work closely with you to illuminate your core challenges and design an ideal solution, based on our expertise in behavioural science, psychology, education and creative media arts, so you can work smarter and achieve more every day.

Tag Digital Studios

Tag Digital Studios is a web development agency focused on custom digital product development without all the stress. Our team delivers right-sized solutions that work. We believe in hard work and strong coffee. 

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Pollinate is the smart, simple way to transfer knowledge and build organizational effectiveness.

Pollinate is a software platform that helps companies deploy strategic initiatives to reach performance goals. Pollinate features a smart algorithm-powered mentoring system; a flexible and user-friendly content sharing environment for learning and knowledge transfer; and robust measurement and reporting capabilities to track results.


Meeting Space RENTAL


Our Classroom is the perfect meeting place for your small team. This is the space where conversation happens, innovation sparks and decisions are made.

Our beautiful heritage building is in the heart of downtown Guelph with plenty of character and free parking.



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A Heritage Building

25 Waterloo Avenue is one of Guelph’s beautiful heritage buildings.

Beaver Hall at 25 Waterloo Avenue was built in 1862-64 for Dr. Thomas S. Parker. It's L-shaped plan, bracketed eaves, and carved stone lintels on its windows and doorways are typical of the late Italianate style. Dr. Parker, Mayor of Guelph in 1861, was a popular physician in the area until he met a tragic death while walking home through a storm after attending a patient in Rockwood.

A.B. Petrie was Beaver Hall’s next occupant. Its last use as a residence was as the home of Douglas Mitchell and his wife Helen, great-granddaughter of John Galt.

Since then, it has served as a funeral home, later a real-estate office and now home to Juice Inc., Dialectic Solutions, Tag Digital Studios and Pollinate.

Thanks to the Altar and Hearth in Victorian Guelph, published by the Guelph Arts Council, 1994.

Photograph (top) appears courtesy of the Guelph Public Library Archives C25-0-217, 25 Waterloo (north side), 1969

Photograph (bottom) courtesy of Rachel Glen Photography